SMS marketing can be a great tool to improve the productivity of your business. But if done incorrectly, it can be the reason why people avoid your brand. Thus, it’s crucial to know about the best practices for running a text message marketing campaign that creates fruitful results. Here are a few of them.
Tips for a Successful SMS Marketing Campaign
1) Know Your Goal
This is the most important thing to do first. You must know what you want to achieve with your promotional campaign. When you have a clear definition of your objective, you can do the next step much easier.
2) Keep Your Message Brief
When texting, keep your messages brief but engaging. The ideal length is 200 characters or less. You only have little space to get to your point, so use it wisely. A short sentence with a call to action or a question works well.
3) Be Educational
Even if you have a limited character count, you don’t have to sell immediately in the first sentence. That’s not how you grab the reader’s attention. To pique their interest, start with an educational statement and see how you can relate it to your product or service.
4) Make a Compelling Call-to-Action
Don’t think that after you tell them how fantastic your product is, they’ll know what to do. People seek specific instructions on what they should do next and how they should accomplish it. A straightforward call to action is, of course, the most practical means to do this.
5) Send Texts at the Proper Time
Prosperous SMS marketing relies heavily on timing. So, you need to know about the optimal time frames to send messages. These are from 9 a.m. to 12 p.m and 5 p.m. to 9 p.m. on working days. On weekends, 10 a.m. to 12 p.m. is a good time. Outside these hours, you must refrain from texting.
6) Don’t Overwhelm Your Receivers
While it’s enticing to send out every piece of company news or promotion, don’t go overboard with your advertising efforts. This can easily be seen by recipients as spam, and many may want to opt out.
7) Work with a Reliable Provider
It won’t be a successful campaign if you do not work with the right people. Textedly is an established text message marketing provider that has served large-scale brands like Disney and Walmart. Quality outcomes are what you need, and Textedly can help you get that.